Frequently asked questions

Direct answers. If your question is not here, write to us.

What is GEO?

GEO stands for generative engine optimization. It is the work of making your brand findable, understandable, and citable by AI search engines — ChatGPT, Perplexity, and Google AI Overviews — so that when people ask the AI for a product, yours is the one it recommends.

How is this different from SEO?

The foundations are the same: your site must be indexed, your content must answer real questions, and independent sources must talk about you. The surface is different. SEO fights for a place in a list of links. GEO fights for a place inside the answer itself. The two overlap heavily, and good GEO work usually improves traditional search rankings too.

Can you guarantee my product will be recommended?

No. No one can. OpenAI itself says placement is not guaranteed. What we do is raise the probability — by making sure the live search finds your product, reads pages it can use, and has good reason to cite you — and we measure the result weekly, so you can see whether it is working.

How long until we see results?

Brand-name questions — where someone asks about your brand by name — can show up within a few weeks once your pages are indexed. Competitive generic questions, like “best BBQ grill,” take months, because you are competing with established brands that already have mentions and reviews. We set expectations per question, not per promise.

How do you measure results?

We agree on a fixed set of prompts — the questions your customers actually ask — and run them the same way every week in ChatGPT and Perplexity. Each prompt is asked several times, because AI answers vary from run to run. We report how often your brand is mentioned, how often it is cited with a link, and how that compares with competitors.

What do you need from us to start?

Three things: access to your website (or your web team, so we can make changes), a list of your products and the questions customers ask about them, and a point of contact who can approve content. The first step is an audit, which takes those inputs and returns a written report and a baseline measurement.

Do you work with Chinese companies?

Yes — that is who we are built for. SailVisible helps Chinese manufacturers, exporters, and traditional brands get found by overseas AI search. Our service is built for English-language AI search — ChatGPT, Perplexity, and Google AI Overviews — which is where most international buyers ask for product recommendations. We also work with companies anywhere else.

What does it cost?

Pricing depends on the size of your site and product range, and on which services you need. Every engagement starts with an audit. Contact us for a quote.

What if our product is new and nobody has heard of it?

Then it is not in any model’s memory, and only live retrieval can surface it. That is exactly the case this work is for: getting findable pages, structured data, and independent mentions in place so the search can find your product and the AI has something to cite.

What is llms.txt, and do we need one?

llms.txt is a proposed file that lists a site’s most important pages for AI systems. Google has said publicly that it ignores the file, and independent checks have found it is almost never requested. We do not charge for it and we do not count on it. The work that matters is indexing, structured data, citable content, and independent mentions.

Still have a question?

Write to us — a real person answers.

hello@sailvisible.com